What kills innovation in most organizations?
- After debunking some of the misconceptions and myths around innovation practices, Phillips discusses the real obstacles to innovation: business-as-usual and middle management.
Many attempts at embedding innovation within organizations have fallen flat for several reasons, including:
- poorly communicated strategy,
- lack of resources
- fear of uncertainty and/or risk, and
- the demands for quarterly results.
- Innovation “tools” such as Six Sigma and Lean have perpetuated the business-as-usual cycle, rather than opening up firms to embracing innovation as a capability.
After investigating why many firms fail to successfully innovate, Phillips explores how to create an “innovation-as-usual” approach. The goal, he argues, is to create an operating model that embraces innovation through a combination of culture, attitude, frameworks, and processes. Exploring cases from relentless innovators, he identifies
- Innovation metrics tied to specific strategic goals
- Compensation
- Enabling functions
- “Who” is managed, as opposed to “what”
- Communication
- Defined innovation processes
- Reactive versus proactive philosophy
- Human resources (specifically recruitment, retraining, and rewards)
http://www.innovationmanagement.se/2011/12/14/book-review-relentless-innovation/
